Traditional TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streaming servi

read more